One AI that actually
knows your business —
everywhere your customers are.
Most bots guess. Ours retrieves — answering only from your real data (catalogue, docs, FAQs) using RAG at its core. Customers can type or talk — on WhatsApp and your website — and every chat becomes a verified lead. It takes bookings, captures leads, and hands the hot ones to your team, 24/7.
Not a chatbot with a script.
An assistant that knows your business.
It reads your real content and answers from it — then acts: books, captures, routes, follows up.
Trained on your own data
Upload PDFs, Word, Excel, a website URL, or Q&A — the assistant answers only from what's real. No hallucinated prices, no invented policies. It says "let me connect you" when it doesn't know.
Visual chatbot builder
Drag-and-drop flows with buttons, logic, delays, and API calls. No code.
Human handoff
Pause the AI and take over any chat from a shared team inbox — then hand it back.
WhatsApp + website, one AI
The same assistant answers on WhatsApp and your website widget — one line of code to embed, every chat in one inbox.
Voice, not just chat
Customers can talk to your assistant on the website — it listens, answers from your data, and speaks back. Every call is recorded and transcribed in your inbox. Pick from 11 voice providers including Indian languages.
Every visitor, a verified lead
Optionally verify each website visitor with name, mobile & a WhatsApp OTP before they chat — so every conversation is a real, contactable lead. You choose how strict.
Campaigns
Broadcast approved templates to opted-in contacts, with delivery & read tracking.
Workspaces
Run separate spaces — customer support vs internal HR — each with its own number, data, and personality.
White-label & resell
Run the whole platform under your own brand and domain. Onboard clients, set their plans, and let each manage their own assistant — while you own the relationship and the recurring revenue.
The AI everyone charges for — included, from day one.
Most WhatsApp tools treat real AI as a paid upgrade and bolt on "RAG" as an enterprise extra. We flipped that. Intelligence isn't our premium tier — it's our starting line.
Free AI included — or bring your own. Your choice.
Every other platform makes you bring your own OpenAI key, or sells "AI" as a ₹2,000+/month add-on on top of your subscription. With watsrag, you're never blocked — a working AI assistant is switched on the moment you sign up. And if you'd rather run your own model, you can. No lock-in, either way.
Included in your plan — no API key, no add-on, no per-message markup. Perfect to launch instantly and for most businesses to run on long-term.
Prefer a specific model (OpenAI, Gemini, Azure, Groq…) or your own billing? Paste your key and it takes over instantly — you pay the provider directly, with zero markup from us.
RAG is our foundation — not a premium feature
Retrieval-Augmented Generation means the AI answers strictly from your data — your catalogue, FAQs, policies — instead of guessing. Competitors gate this behind "Enterprise" or sell it as an upgrade. For us it's the base layer every plan is built on. Your assistant is grounded in your business from the first message.
- Answers from your live catalogue & documents
- No hallucinations — every reply traceable to your data
- Auto-syncs from 13 connected sources
No per-message AI markup
Many providers quietly add a margin on every AI reply and every Meta message. Our AI runs on the included key at no extra per-message cost — and when you bring your own key, you pay the LLM provider directly, with nothing added on top by us.
- No hidden per-resolution fees
- No markup on your own LLM usage
- Transparent, flat plan pricing
Bring your data in, keep it in sync.
Connect the tools you already use. Products, rows, and records sync in automatically and stay fresh — the assistant always answers from the latest.
Google Sheets
Rows in a sheet become live records the AI can answer from.
WooCommerce
Sync your WordPress store products automatically.
Shopify
Pull your Shopify catalog in with an Admin API token.
IndiaMART
Buyer leads flow straight into your CRM, automatically.
JustDial
Capture JustDial enquiries as leads in real time.
Facebook Lead Ads
New Facebook leads land in your pipeline instantly.
Airtable
Sync any Airtable base — rows become records.
Zoho / CRM
Two-way sync with your existing CRM contacts and leads.
Google Calendar
Bookings and appointments feed the assistant's answers.
Website / Webhook
Any form, Zapier, Pabbly or Make — POST a URL, data arrives.
n8n
Push data from any n8n workflow via an HTTP node.
Custom API
Connect any REST API — full control over URL, headers, and auth.
Your data doesn't just come in — it flows out too.
Send leads, chats and events from our system into your tools, in real time. Build any workflow with n8n, webhooks, or our full API — no waiting, no polling.
n8n workflows
Trigger any of 400+ n8n integrations when a lead or message arrives.
Your CRM / ERP
Every new lead and chat pushed to your own system in real time.
Webhooks
We POST signed JSON to your endpoint the moment an event fires.
REST API
Pull leads, conversations and records into any app you build.
Shopify · Sheets · IndiaMART
learns & answers
CRM · n8n · Webhooks
Four steps. One afternoon.
A genuine setup sequence — each step builds on the last.
Create your space
Sign up and pick the template closest to your business. Sensible defaults, ready to tweak.
Feed it your data
Documents, website, catalog, or Q&A. It gets chunked and made searchable automatically.
Connect your channels
Add your WhatsApp Business number and drop the widget on your website — one line of code.
Go live
The assistant answers instantly. Conversations land in your inbox; take over anytime.
One platform, every kind of business.
Click any industry to watch a real conversation play out — with the exact setup, the results, and the features behind it. No sales call needed.
One assistant. Every kind of business.
From the first "are you open?" to a booked order — here's what teams put the assistant to work on, and the pain it takes off their plate.
E-commerce & Retail
Product questions, price, stock and "where is my order?" — answered instantly from your live catalogue. Recover carts, run broadcasts, capture every enquiry.
Real Estate
Qualifies budget, location and intent the moment a buyer messages — even at 2 AM — then books the site visit and routes the hot lead to your agent.
Clinics & Healthcare
Handles "are you open?", timings, services and appointment info on WhatsApp, and sends reminders — so your front desk stops drowning in repeat calls.
Education & Coaching
Answers the same course, fee and admission questions endlessly without tiring, and captures every enquiry into your CRM during the rush.
Restaurants & Hospitality
Shares the menu, veg options and timings, takes table and reservation enquiries after hours, and brings past guests back with broadcasts.
Internal / HR & Ops
A private assistant for staff — leave balance, policies, IT and HR FAQs — trained only on your internal docs, kept separate from customer data.
…and any other business where customers ask questions and you capture leads. See plans →
Everything others charge extra for — built in.
Most WhatsApp tools bolt AI on as a costly add-on and lock real features behind higher tiers. Here's the honest side-by-side.
| Feature | watsrag | Wati | AiSensy | Interakt |
|---|---|---|---|---|
| True AI trained on your data (RAG) | Add-on | Enterprise only | Partial | |
| Free AI included (no key needed) | ||||
| WhatsApp + website widget, one AI | WhatsApp only | WhatsApp only | WhatsApp only | |
| Voice assistant on your website | ||||
| Verified leads (WhatsApp OTP gate) | ||||
| AI included in base plan | Higher tier | |||
| Answers from your live catalogue | ||||
| 13 data connectors (auto-sync) | Limited | Limited | Shopify only | |
| Visual chatbot flow builder | ||||
| Human handoff inbox | ||||
| White-label (your brand) | ||||
| Full reseller system | ||||
| Custom API + webhooks | Limited | Limited | Limited | |
| Live in minutes (self-serve) | 2–3 days | 2–5 days | 2–5 days | |
| No per-agent seat lock |
Comparison based on publicly listed plans & features as of 2026. Competitor names are trademarks of their owners.
Start free. Scale when it works.
Every plan includes the AI assistant, the flow builder, and the team inbox. Higher tiers add workspaces, white-label, and a custom domain.
- AI assistant
- 50 records
- 100 messages / mo
- 10 MB storage
- WhatsApp number
- Human handoff (team inbox)
- 1 data connectors
- API access
- 1 team seat
- 1 workspace
- Custom logo & colours
- White-label (remove branding)
- AI assistant
- 500 records
- 2,000 messages / mo
- 100 MB storage
- WhatsApp number
- Human handoff (team inbox)
- 2 data connectors
- API access
- 1 team seat
- 1 workspace
- Custom logo & colours
- White-label (remove branding)
- AI assistant
- Unlimited records
- 50,000 messages / mo
- 10 GB storage
- WhatsApp number
- Human handoff (team inbox)
- 10 data connectors
- API access
- 6 team seats
- 3 workspaces
- Custom logo & colours
- White-label (remove branding)